About us.

Established in 2012

Elston was set up to research and develop innovative investment propositions for the UK market.

Our Goal

Our mission is to become one of the leading investment solutions boutiques in the UK.

Our Team

Henry Cobbe, CFA
Head of Research

Henry is Director and Head of Research at Elston Consulting which researches and develops investment strategies for asset-owners, asset managers and intermediaries.  After graduating in 1999 with a first class MA(Hons) degree from the University of Edinburgh, he worked as a research analyst at leading investment managers, including Schroders plc, Thames River Capital LLP and was a partner at Nevsky Capital LLP. Henry is also a trustee of various private client and charitable trusts. Henry is an IMC holder since 2000, a CFA charter holder since 2004.

Aly Kassam, D.Phil., M.Sc., B.Sc.
​​Investment Strategy Consultant

Dr Aly Kassam graduated with First Class Honours in Physics and Astronomy from University College London, followed by an MSc. in Nonlinear Dynamics and Chaos Theory. He continued his studies at Oxford University where he graduated with a D.Phil. in Numerical Analysis. After Oxford, Aly worked for some years as a model-based trader for Barclays Capital, leading a small team trading fixed income futures and forex. He left BarCap to work as the most senior Financial Applications Engineer in The MathWorks Ltd. (the creators of MATLAB®), interfacing MATLAB® with Java, COM and C# and effectively using parallel computing for backtesting trading models. Whilst at The MathWorks he spent some time prototyping a hardware-based solution (DSP or FPGA) for ultra low-latency modelling in financial systems.

Emanuelle Moreau
Project Delivery

After completing a law degree at Assas university in Paris, Emmanuelle worked for 10 years as a management consultant for both PriceWaterhouseCoopers and Accenture Consulting in London, where she supported large transformational programmes for international blue chip organisations, before working in house, and as an independent consultant. She has a track record of engaging at all levels of complex organisations to scope, design and deliver target operating models, new processes, culture transitions and complex change initiatives. 

Ranye Lu, M.Sc.
Investment Strategy Consultant

Ranye worked as a Quantitative Analyst for AXA Hedging Services, Paris where he analysed and developed a Rho Convexity Hedging Strategy using Swaptions, and then as a Trader Assistant for AXA GIE. Ranye programmed a stress-test system for pricing Variable Annuity Products, and also developed several engines (C++, VBA, C#) for Options, Swaps, and Swaptions, while working at AXA. Ranye recently completed a double degree at the EDHEC Business School Financial Economics Masters programme (Masters in Management and MSc in Risk and Investment Management).​


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We're here to help you grow...

We enjoy taking on challenges, and solving problems.
Whether you are an asset manager looking to differentiate your product, or a financial advisory firm looking to develop model portfolios for your client base, we are here to help you scale your business.