Elston Consulting marks a major milestone with total related assets exceeding £3bn (as of end May 2026) for the first time. This growth highlights a significant structural shift in the UK advisory market, as 71% of Elston’s £2.2bn MPS-related assets are now held with co-manufactured custom or tailored portfolios rather than standard off-the-shelf portfolios.
At the end of May 2026, there were over £3.0bn of assets invested across strategies designed by Elston Consulting, made up of £2.2bn in MPS managed by Elston Portfolio Management, and £800m in funds using Elston’s research and/or indices. Elston celebrates £3bn milestone for total related assetsMPS asset breakdown
Of £2.2bn in MPS assets:
Fund asset breakdown
Of £800 in fund assets:
Elston delivers a comprehensive range of services for advice firms, including supporting investment committees, assisting with creating and reviewing CIPs, and providing detailed investment research. The firm designs and implements multi-asset investment and retirement solutions including ready-made portfolios within the Elston MPS range, and custom portfolios developed with adviser firms. Henry Cobbe, Founder & Head of Research at Elston Consulting: “We are honoured to have crossed this £3bn related assets milestone. We are grateful to our UK adviser and investment manager clients who have been on this journey with us. “Since we moved away from research-only to an implemented consulting model in 2020, we have been working hard to support the rapid take-up and growth of our strategies and solutions that enable UK advisers to deliver robust investment outcomes to their clients. Whether designing model portfolios, funds or indices, we aim to make the delivery of investment IP to the point of demand as seamless and efficient as possible.” NOTES ABOUT ELSTON
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